Follow the Rules!
I guess this should have been the first SEO Tuesday post, but I figured most people would rather talk about keywords and link building. Anyway, you have to think of it like this;
To be listed on any of the search engines you need to adhere to their webmaster guidelines. That’s acceptable, but most people never even read them. So for your next lesson, you just need to read each of the following guidelines and make sure your websites is within the rules…
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.
The following are recommendations that might help Bing’s MSNBot and other web crawlers effectively index and rank your website. Bing has also provided a list of techniques to avoid if you want to make sure your website is indexed.
Yahoo! Search Content Quality Guidelines are designed to ensure that poor-quality pages do not degrade the user experience in any way. As with Yahoo!’s other guidelines, Yahoo! reserves the right, at its sole discretion, to take any and all action it deems appropriate to ensure the quality of its index.
Google’s Webmaster Guidelines
Next week we will cover the most important webmaster guideline, IMO, Google’s.
Hi Jim,
Pleased to meet you. :)
I do some IT and web work for Costa Rican clients. In regards to SEO/AdWords, etc. I am a little frustrated that … what *I* see in Google here in the states is not what *they* see at google.cr. Is there a way for them to view google as though they are in the U.S.? I recall thinking that I did this when I was there … but I think I had to be logged in to my own account, and it's possible that the only change I actually made was to view pages in English … l-o-l …
Hey Jeff,
Well, this is what I can offer. When I go to Google.com I am auto forwarded to Google.co.cr, BUT underneath I am given the option to go to Google.com… It is a blue link..
I tested both and there are different results for the same term, so I am getting US and CR results. But, from where? I know that Google is location specific when returning search results, so you will get differet results in MA then you would in CA…
Either way, this works. Or, you can go to a web proxy server, hide my ass, and browse google.com from there. I think they are in CA..
Gracias … Yes, now I remember from when I was there in June. I clicked the blue link.
Using a proxy is a great idea if my clients really want to see U.S.-centric results. They are mostly interested in how they show up in search engines in the U.S. and in checking that their ads appear there.
Likely, in a day or two, they'll choose to trust my screenshots and reporting. ;)
I found a valuable tool I didn't know about …
http://www.google.com/adpreview
will preview your ad for you, by country, etc. It's just what I needed for my client in CR to see that their ad is running in the U.S.
Jeff, that tool is great! Seriously, I will be doing targeted ads in different states. Am really interested in seeing the results from these areas.
Thanks,
:)
Hey Jeff,
Well, this is what I can offer. When I go to Google.com I am auto forwarded to Google.co.cr, BUT underneath I am given the option to go to Google.com… It is a blue link..
I tested both and there are different results for the same term, so I am getting US and CR results. But, from where? I know that Google is location specific when returning search results, so you will get differet results in MA then you would in CA…
Either way, this works. Or, you can go to a web proxy server, hide my ass, and browse google.com from there. I think they are in CA..
Gracias … Yes, now I remember from when I was there in June. I clicked the blue link.
Using a proxy is a great idea if my clients really want to see U.S.-centric results. They are mostly interested in how they show up in search engines in the U.S. and in checking that their ads appear there.
Likely, in a day or two, they'll choose to trust my screenshots and reporting. ;)
I found a valuable tool I didn't know about …
http://www.google.com/adpreview
will preview your ad for you, by country, etc. It's just what I needed for my client in CR to see that their ad is running in the U.S.
Jeff, that tool is great! Seriously, I will be doing targeted ads in different states. Am really interested in seeing the results from these areas.
Thanks,
:)